Mention strategy development and most CEOs grit their teeth, imagining months of analysis led by corps of consultants, often with significant cost and a result that doesn’t match where the company and its senior team really sees itself going.
Sadly, many CEOs don’t have a lot of confidence in their strategy. According to a 2013 Booz & Company survey of more than 3,500 global leaders, over half doubt their company’s strategy will lead to success or think their strategy is understood by employees and customers. Even more alarming, only a third feel that their company’s core capabilities fully support their strategy.
Contributing Authors: Mary Kate Scott and Kristina Tober
