The healthcare industry is under pressure from all sides. Consumer advocates are pushing for more transparent pricing models, and providers are compelled to negotiate stricter terms with insurance companies and government programs like Medicare and Medicaid. In parallel, payers and providers are actively engaged in both horizontal and vertical mergers and acquisitions, thus rearranging the industry and disrupting the field of competition from all directions.
Contributing Authors: Kristina Tober and Giri Rao
