Major Changes: Ensuring Organizational Buy-In

Obtaining organizational buy-in for major transitions in any organization is a Herculean endeavor, but it can be achieved with a thoughtful approach that considers many factors, including change definition to bi-directional dialogue,  multi-faceted guiding coalitions and communications leads, and incentives. Before you take on the next major change effort, consider these elements.

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TV, Media, and Sports Collide in a Streaming, Cordless World

As March Madness and Spring Training kick off, while the NBA and NHL close another season and the NFL begins drafting, and movie studios and exhibitors ramp up their games, it may be the time for old school diehards to cut the cord. As HPA’s resident guru on all things media and sports related, the team asked me to share my thoughts on these timely topics.

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