There will be no escaping NBA fandom in the coming months – and that’s just the way the league wants it. When it comes to brand exposure, there’s a lot we can learn from the NBA’s successful approach to fan engagement.

Retailers like Aldi and Amazon are now challenging traditional CPG companies like Kellogg and Campbell Soup to transform the way they think about and approach both strategic acquisitions and their online offerings. It’s a new kind of competition that goes beyond your typical food fight.

Philly fans may not have made a universally popular name for themselves, but their approach to purposeful identity is something to consider.

You’ve heard the old saying “if it looks like a bank, swims like a bank, and quacks like a bank, then it probably is a bank.” Or something like that. Whatever the saying was, it isn’t true anymore.

While 2017 was many things to many people, our job is to make sense of it for our clients and collaborators. One of the ways we do this is through the voices of our Senior Advisors, the personification of our commitment to strategic and operational expertise within our firm.

Bob Kaplan is one of our original Senior Advisors. He works in the fields of strategy, organizational structure and processes, and IT. He acts as a counselor and sounding board for CEOs and other senior level executives. We recently sat down with him to learn more.

A a recent Deloitte survey indicates that Americans plan to spend a majority of their holiday shopping budget online. Meanwhile, in a major Pitney Bowes study of retailers and consumers from around the world, almost half of respondents reported issues, frustrations and an overall experience that did not meet their expectations. So everyone is doing it while almost half of us seem to hate it. What gives?

HighPoint is pleased to finally show off one of our big initiatives of 2017: new branding and an improved online experience.

Implementing change is risky business, and very difficult to do well. Academic research, surveys completed by major consulting firms, and personal observation all reveal that most implementation efforts fail to achieve the desired results. The reasons why companies fail to…

HighPoint Senior Advisor Anna Minto explores concepts of “Transformation in the Workplace.” “Transformations can be applied anywhere, to services and brands, to thoughts and ideas, even entire organizations. But it always starts with the individual—you.”