Portfolio Strategy

Fortune 500 food and beverage company needed an experienced interim resource to work directly with its VP of Strategy Development and eCommerce to develop insights and portfolio implications against key consumer targets.

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The Power of Social Media

Social media is a powerful tool that can make or break your business. As I’m sure you’re aware, United Airlines recently learned this lesson the hard way. What this incident illustrated was the speed with which a brand’s reputation can be impacted. In the age of smart phones and social media, companies can no longer ignore incidents or sweep them under the rug.

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Strategy Development

After addressing the majority of their niche market and experiencing a plateau, a real estate company wanted to explore growing their core business into adjacent markets. The company sought help with strategic planning for its new ventures.

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Market Strategy

In reconsidering its customer base, a Global 500 financial services company sought to understand the competitive landscape in wealth management for emerging market segments that had been previously underrepresented.

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Strategic Planning Initiatives

A subsidiary of a multi-billion dollar public utility needed resources to undertake strategic planning initiatives, including revamping the company’s annual planning process, developing the next year’s budget, and creating a five-year strategic plan.

HighPoint deployed a team co-led by a former McKinsey Senior Partner in that firm’s Energy Practice and a former BCG Managing Director who led that firm’s Industrial Practice.

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Bouncing Back

Once again, much of the talk leading up to this year’s Super Bowl was about the ads and the record billions spent dazzling TV’s biggest audience of the year. Despite our advice from last year, ad revenues spiked a new high, exceeding last year’s $15.5 billion, with each 30-second spot costing $5 million or an astounding $166,667 per second.

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