Private Label Strategy

A PE-owned mid-market specialty home-building products company was looking to diversify its existing product portfolio, and sought to develop and launch a private label offering that would compliment its current portfolio.

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Post-Merger Integration and Cost Reduction

When an industry-leading gaming and electronic systems and products company merged with a complementary player of equal size, the company sought integration assistance and cost reduction. Functions across IT, supply chain, product teams, and more required the identification of synergies and opportunities to consolidate operations of the two organizations.

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Blame It On The Weather

Talking about the weather never gets old, even in corporate boardrooms.

Take the Polar Vortex. For many companies last winter, it was the go-to excuse for poor performance. Makes sense if you are cancelling thousands of flights or selling motorcycles, but selling products online? Debatable.

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Shadow IT Proves Tech Leaders Need to Shift Their Focus

There’s a tug-of-war happening in today’s business technology environment, between traditional IT roles and end users of technology. The recent scandal over former Secretary of State Hillary Clinton’s use of private email service and home server instead of IT resources approved by the organization perfectly highlights the struggle, which is fundamentally centered on how companies get the most from their technology and their IT departments.

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Retail Brand Positioning

In order to better align with their high-end market position, accelerate top line sales growth, and enhance profitability, a regional sporting goods retailer sought to re-evaluate their brand strategy and messaging.

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This Year’s Deflategate: The Ads

I was lucky enough to attend Super Bowl XL. The experience is one in a million. Two top teams, amped up to play the most important game of their lives. But then the live action just stops, for what seems like a really long time. Why? The network is airing commercials.

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